// archives

SXSW

This tag is associated with 2 posts

Is your attention worth more than mine?

By admin ⋅ March 23, 2009 ⋅ Post a comment

Really interesting article this. To summarise, it argues that the whole CPM measure is hugely flawed due to the fact it fails to differentiate between the value of the viewer. I.E, an advert viewed by an influencer is of much greater value than one being viewed by your grandma.
To paraphrase:
‘One of the most interesting ideas [...]

SXSW web award winners..

By admin ⋅ March 18, 2009 ⋅ Post a comment

A little list of online services recognised at this year’s SXSW

—