Storytelling
Participative storytelling – Why it’s innevitable
So, we all instinctively get the fact that people want to particpate in stuff. As in the whole ’sit back, consume, move on’ model (especially online) doesn’t really quite do it any more.
We all kinda get the fact that people want to tell their own story, not to be forced to listen to someone elses [...]
Story telling cont.
Came across this lovely little article in Wired magazine. Within it Guillermo Del Toro talks of a new type of storytelling:
In the next 10 years, we’re going to see all the forms of entertainment—film, television, video, games, and print—melding into a single-platform “story engine.” The Model T of this new platform is the PS3. The [...]
Why social media is shit
A very thought provoking article this. The sensationalist title is, in truth, simply a way to make us aware that we should never view social media as a solution in itself. After all, social media has purpose only if we are creating a real story or service of value.
To quote in itself:
What if we stopped [...]
What Grand Theft Auto can teach us
Really nice presentation on how to storytell in digital space. The two key points worth noting:
The environment is the narrative. Create a world where people can act out what they want.. otherwise it’ll just get lost among the rest of the clutter.
Forget tools, think behaviour. Lovely
What GTA Can Teach Us About Connecting with Consumers
View more [...]
