Social Media
We have sinned
A very cool article on the shortcomings of social media investment…
Here
Social media propaganda
Some social media propaganda from socialnomics. I don’t entirely buy some of these stats but it still paints a compelling picture (not that readers of this blog probably need much convincing):
Why social media is shit
A very thought provoking article this. The sensationalist title is, in truth, simply a way to make us aware that we should never view social media as a solution in itself. After all, social media has purpose only if we are creating a real story or service of value.
To quote in itself:
What if we stopped [...]
Fallon – Skimmer
Fallon have released a lovely little gizmo called Skimmer. It is, in essence, a social aggregator application for your Twitter / Facebook / YouTube and Flikr accounts. Nothing spectacular about it – and will be vastly improved when further platforms can be aggregated into the application, and you can communicate directly off the platform rather [...]
US car giants and the social media
Simple but interesting look at the big US car manufacturers activities online and the buzz generated off the back of it. Nicely, and logically, put together
Thanks to Mashable
So, now what?
We’ve sold the concept, we’ve presented on Twitter, Facebook, Friendfeed etc. And guess what, the client loves it. You pocket the cheque, you get back to the office and….
Well, implementing social media strategies isn’t quite as easy as we all thought. Someone in our office has coined the lovely phrase ‘digital litter’, which let’s be [...]
Storytelling continued…
Lots of storytelling stuff here. Enjoying it hugely…
Firstly, a nice simple articulation on the organic state of storytelling (i.e like an ecosystem), or ‘Participative branding’ as it is called here
Slighlty less on topic, but brilliant nonetheless, is this from BBH labs (the most interesting thinking online, I’d argue)
The ‘battle between art and the algorithm’ is [...]
What Social Media means for search
A copy & paste job here, but unfortunately I couldn’t find the original source. All the same, a fascinating article from Peter Hershberg.
A young woman in Chapel Hill, N.C., wakes up sweating. Her air conditioner has died. She knows she wants a new one, but she wants one that will be energy-efficient, easy to install [...]
A You Tube presentation actually worth watching…
…not from google then, as you might have already guessed.
In fact I might even go as far as to say that this is possibly the most worthwhile hour (4 minutes and 27 seconds to compose yourself again after watching included) you can invest all week.
Invest away here.
This is by no means new content, so apologies [...]
Social Media Fodder
Couple of interesting pieces here for you all. The first is a great presentation from Wildfire about social media. The truth is, once you’ve seen one of these, you seen them all. But there are a couple of nice case studies and strong examples of brands and individuals who have used social media to positive [...]
