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What Grand Theft Auto can teach us
Really nice presentation on how to storytell in digital space. The two key points worth noting:
The environment is the narrative. Create a world where people can act out what they want.. otherwise it’ll just get lost among the rest of the clutter.
Forget tools, think behaviour. Lovely
What GTA Can Teach Us About Connecting with Consumers
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The storyteller’s story
We all know about story telling. Actually, we’re quite hot on it all…
But this is a beautiful article from BBH Labs about how we should be telling stories in the interactive space with some practical steps Read, please.
The new contenders for ad unit dominance
From the excellent Michael Estrin and thoroughly interesting.
ARTICLE HIGHLIGHTS:
• Nearly 30 publishers have agreed to experiment with new ad formats, including The New York Times, CBS Interactive and Conde Nast Digital
• New formats include “fixed panel”, “XXL box”, and “pushdown” units
• The ad units aim to allow the agency to have a larger share of voice within the [...]
All this talk of screens is totally wrong
Because, if you think about it, says Faris Yakob, screens are actually a huge hinderance. They get in the way of what we want to do. Rather than talking about how we interact with different screens, what we should be discussing how to get rid of them, how to drill through them so we can [...]
