Music
Learning from the music industry
Never thought I’d say that eh!
This from Imogen Heap is dead lovely though. Allows fans to participate in the creation of the album – which in turn provides a sense of ownership and as such, added value.
Read here (especially on how to use Twitter well)
Transmedia marketing
Sometimes you see things which make you uber excited. For Steve Simpson, it’s data done well, Alastair Cotterill, pretty pictures..
For me, it’s this. At first glance it could be seen just as a PR trick, but if you actually think about it, it’s genius.
Mos Def (rapper / designer etc) has released his new album as [...]
YouTube Music
This is amazing. Thanks to the ever wonderful BBH Labs
Essentially, we have a new tool that means multiple Youtube videos (audio and visual) can be played alongside each others – either in unison, or well, in any order you deem fit. This example lets us make music. Have a play.
Here
Making the Top 40 relevant
Despite the fact it only takes about 45 sales to get in the Top 10 these days, there’s something uniquely interesting about charts, and lists, especially when it comes to the nation’s favourite music. I suppose the Top 40 is still great, just the metrics don’t make sense any more.
Hence a new service, We are [...]
Like your music free? And painfully East London?
I like this. Mixtape from the super cool Micachu, for free, to download, and to enjoy. It’s a bit Hoxton, but that doesn’t stop it being awesome (If you like you UK Grime / Electro / Glitch)
