Mobile
Mobile social networking stats
Some rather nice stats on mobile social networking courtesy of Luke W
My favourite being that Mixi’s (Japan’s leading social network) mobile monthly page views are three times desktop page views.
Lovely
More here
12 rules of mobile apps
All the rage, aint they. Nice post in Ad Age on the 12 things to consider before you make your bouncing boob visualiser…
Here
The year of mobile, again
This feels out of date before I have started writing. Anyone who have been involved with Telco’s over the past few years will be familiar with the dogma that mobile companies have an enviable relationship with their customers – profitable, monthly and microbilling, an emotional connection by virtue or the indispensability of the service, shedloads [...]
Spotify on your mobile
I like Spotify. It’s not just a neat system, but it’s so damn user friendly. But I’ve been troubled by how it would convert from a nice desktop player to something more fundamental in our enjoyment of music.
But I think I may be wrong. Sharing playlists, collaborative playlists and this, on your mobile, may have [...]
Empowering your advocates
So simple, but possibly quite effective. Nokia are allowing brands to, well, brand their mobiles / cover in logos / fill with content etc. For a fee, of course, which is great for Nokia. More importantly, it’s a way for advertisers to provide a one stop shop of sharebale tools and content to their most [...]
Sense Networks – tracking consumer behaviour through GPS
As GPS becomes a cell phone “must-have” for many, a whole new way of gathering consumer information is developing. Tracking consumers’ cell phone movements has the potential to unearth a goldmine of data for marketers and researchers. Based on an individual’s movement psychographic profiles such as “Young & Edgy Nightlife” and “Business Traveler” can be [...]
