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Faris Yakob

This tag is associated with 2 posts

Storytelling continued…

By admin ⋅ May 8, 2009 ⋅ Post a comment

Lots of storytelling stuff here. Enjoying it hugely…
Firstly, a nice simple articulation on the organic state of storytelling (i.e like an ecosystem), or ‘Participative branding’ as it is called here
Slighlty less on topic, but brilliant nonetheless, is this from BBH labs (the most interesting thinking online, I’d argue)
The ‘battle between art and the algorithm’ is [...]

Faris Yakob’s Digital Marketing Golden Rules

By admin ⋅ March 17, 2009 ⋅ Post a comment

He’s very good, isn’t he. And for Advertising Age, Faris has put together a great selection of Golden Rules for us to abide by. Rather than being particularly revolutionary, they are a lovely succinct selection which should form the foundations of everything we do. Read them here

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