The Blog
Mobile stats
Great mobile application stats
The personalisation of media
We are all aware of this – the ability to personalise media to fit our tastes and desires explicitly. This is a nice example which also taps into the insight of people using Twitter as an information aggregation tool (The new RSS, essentially)
The idea: Create a real time newspaper out of your Twitter followers.
You could [...]
Mobile social networking stats
Some rather nice stats on mobile social networking courtesy of Luke W
My favourite being that Mixi’s (Japan’s leading social network) mobile monthly page views are three times desktop page views.
Lovely
More here
Mindshare Twitter research
Lovely stuff form Al dog, JP, DuBose and Vera – gangsta select
Mindshare Ispy Twitter Research
View more presentations from Mindshare.
Outdoor at its finest
There’s something about OOH media which can be so wonderfully engaging. Make something interactive, and not only does the communication become so much more interesting, but can significantly change behaviour like no other comms channel. This is exactly what happened with this. A beautifully simple idea.. with wonderfully positive results
The French
When a good advert makes you laugh, it’s probably fair that you share with others. Good ol’ Frenchies.
We have sinned
A very cool article on the shortcomings of social media investment…
Here
How teens use media
Lovely Nielson presentation on US teen’s use of media. Nicely split into myths and reality. Interestingly, there will be a few pieces which will raise eyebrows – so worth a read.
Enjoy
