// archives

Points of view

This category contains 8 posts

The rise of the netbook

Look away from some of the conventional battlefield of press and beta releases from Microsoft and Google, and there is evidence of a new force emerging in personal computing, which could change media consumption patterns in all sorts of unforeseen ways.

Netbooks represent the convergence of a number of different developements – the spread of wireless [...]

Why social media is shit

A very thought provoking article this. The sensationalist title is, in truth, simply a way to make us aware that we should never view social media as a solution in itself. After all, social media has purpose only if we are creating a real story or service of value.
To quote in itself:
What if we stopped [...]

Fallon – Skimmer

Fallon have released a lovely little gizmo called Skimmer. It is, in essence, a social aggregator application for your Twitter / Facebook / YouTube and Flikr accounts. Nothing spectacular about it – and will be vastly improved when further platforms can be aggregated into the application, and you can communicate directly off the platform rather [...]

How you do a Watchmen..

From Daniel Light’s ‘Idea is the Format’, who was very much involved in the fantastic Watchmen campaign. It’s long, detailed…. but still interesting. I particularly enjoyed this comment from the excellent Maria Popova:
‘And it seems that the former (like Watchmen) focus on WHAT story they tell, while the latter obsess too much with HOW they [...]

The storyteller’s story

We all know about story telling. Actually, we’re quite hot on it all…
But this is a beautiful article from BBH Labs about how we should be telling stories in the interactive space with some practical steps Read, please.

What Social Media means for search

A copy & paste job here, but unfortunately I couldn’t find the original source. All the same, a fascinating article from Peter Hershberg.
A young woman in Chapel Hill, N.C., wakes up sweating. Her air conditioner has died. She knows she wants a new one, but she wants one that will be energy-efficient, easy to install [...]

Social Media Fodder

Couple of interesting pieces here for you all. The first is a great presentation from Wildfire about social media. The truth is, once you’ve seen one of these, you seen them all. But there are a couple of nice case studies and strong examples of brands and individuals who have used social media to positive [...]

Information aggregation via Twitter

A small essay on how services like Twitter provide an insight into how we may aggregate information in the future.