Brandamp
Playlists: the latest marketing buzzword…
Thanks to the instant success of Spotify amongst music fans, everyone is now talking about playlists. It’s almost like the return of tape or CD compilations for your mates, with friends compiling spotify playlists for their friends, so naturally brands are now seeing this playlist phenomenon as a great way of building content to reach [...]
iPhone apps more popular than music downloads
Music & tech blogger, Gerd Leonhard, has made the bold statement on his MediaFuturist blog, following the news that 1 billion iPhone & iPod apps have been downloaded in 9 months.
Read his thoughts here
We Are Hunted – the perfect companion to Spotify?
wearehunted.com is a website hosting an aggregated chart of the most blogged new music. Music Week report the service as “the top 99 tracks being discussed each day across blogs and social networks and cross-references this with tracks being traded via P2P and torrent sites to better understand what new music is connecting with [...]
Talking posters – the new audio invasion
brandrepublic are today reporting on the potential of talking posters, via a Taiwanese company that have been trialling the technology. It creates huge opportunities for growing sonic identities for brands, whether an Intel style chime, or the track from a brands latest TV commercial. The issues surrounding licensing the audio content will no [...]
Duffy Diet Coke ad spoof…
Much better than the real Diet Coke ad, in which Duffy does her best Orvil impression while cycling around for no apparent reason, somebody has spoofed the ad, with a hairy chap playing the role of Duffy and featuring a dark twist at the end…..
Watch it here
Metallica vs Youtube?
Heavy metal grandads, and former haters of all things ‘interweb’, Metallica, appear to be using YouTube to drive their fans back to their own website, Metallica.com. All video’s hosted on the bands official YouTube channel now feature the line ‘If you would like to see this video hassle free go to Metallica.com’.
Following hot on [...]
Keane to deliver ‘first live 3D broadcast’
MOR soft-rockers, Keane, are to perform what they claim to be the worlds first ever live 3D broadcast.
The band will play a 20 minute set from Abbey Road studios on April 2nd to be broadcast on their website.
The mastermind behind Radiohead’s music videos, Dilly Gent, is creative consultant for the project and digital [...]
Virgin Mobile attempt to right music wrongs…
Virgin Mobile Australia have launched a campaign to try to Right Music Wrongs….including a chart which reads more like a Guilty Pleasures setlist than a list of Hitler-esque wrong doing to our ears….although not my guilty pleasures I hasten to add….
The Independent release debut Mongrel album
Steve Lamacq reports in his blog about the release of the new Mongrel album as a free give away with The Independent. This is the first time that a band has released a debut album as a covermount which will no doubt be commended and frowned upon in equal measures by the wider industry. [...]
