We are all aware of this – the ability to personalise media to fit our tastes and desires explicitly. This is a nice example which also taps into the insight of people using Twitter as an information aggregation tool (The new RSS, essentially)

The idea: Create a real time newspaper out of your Twitter followers.

You could argue, of course, that the need to create a newspaper when Twitter acts already as your news source is a pointless one. It does, however, illustrate a point.